About 4FMV — Toronto IT Staffing & Recruitment

The origin

We tried to change the industry from the outside first.

Before 4FMV was a staffing firm, it was a job board. The idea was straightforward: make rates and margins visible, let contractors and employers rate each other, and let the market set the price instead of the agencies.

The name came from that job board. 4FMV means For Fair Market Value. The idea that transparent rates would let the market set the price without agencies putting their fingers on the scale. The job board didn't make it. The values did.

It was a direct response to the way staffing agencies operated, and still operate. Opaque pricing. Contractors kept in the dark about what clients pay. Clients kept in the dark about what contractors earn. Everyone in the transaction except the agency paying a cost for that information gap.

The job board never made it. Building enough traffic to make a marketplace work takes more capital than we had at the time. But the conviction that launched us, that transparency serves everyone better, is at the heart of everything we do.

So we built the agency instead. Same principle, different vehicle. 4FMV was founded in 2009 on the idea that a staffing firm could operate with open books and still run a real business. That clients and contractors could both know exactly what the deal is. That trust, not information asymmetry, is the better foundation for a long-term relationship.

Seventeen years later the team has not changed much. David Gammon founded the firm and still leads every client relationship personally. Anne Johnston built the operational infrastructure that makes the back end work. Marc Roginsky leads candidate sourcing and stays ahead of how recruitment is changing. The industry has changed considerably. The conviction hasn't.

How we operate

Fair Market Value. For everyone in the transaction.

For Fair Market Value means something specific here: not just fair pricing, but fair dealing with everyone involved. Clients and contractors alike.

Transparency

We tell clients what contractors earn and what we charge. We tell contractors the same. Everyone in the transaction knows what the deal is. This still surprises people, and it shouldn't.

Investment

We bring twenty-plus years to every search. We research the role, the team, and the context before we present anyone. The work happens on our side before it reaches yours.

Communication

Communication isn't a status update. It's the right questions, straight talk, and the experience to know what matters and when to say it.

The team

A team built to serve you better.

In this industry long enough to know what matters. Current enough to keep improving.

David Gammon

President & CEO

David founded 4FMV in 2009 after working in technical recruiting and inside the US market at Monster.com in San Francisco. He started the firm on a conviction, that transparency and accountability are not obstacles to success but the path to it, and has run every client relationship personally since day one. The team he has built around that conviction has not changed much. Which is the point.

Anne Johnston

Chief Operating Officer

Anne brings 20-plus years of recruiting operations experience to 4FMV. She is the architect of the firm's employer-of-record, payroll, and compliance infrastructure. The systems that make cross-border placements work without landing anything on the client's HR or legal team. The back end works because Anne built it.

Marc Roginsky

Director, AI Strategy & Client Delivery

Marc has 20-plus years in technical recruitment and leads candidate sourcing and screening at 4FMV. He knows the difference between a résumé that looks right and a person who actually is. He also keeps a close eye on how technology is changing the way we find people, which is why 4FMV stays ahead of how recruitment is changing rather than catching up to it.